Created by photographers, for photographers
Every frame deserves a stage — H2O curates, publishes and delivers
Partner with H2O
Curated by photographers, crafted for collectors — publish photobooks and fine art prints with H2O.
Ready to publish your photobook or sell fine art photography prints? At H2O, we make the process simple and professional — from expert curation by renowned photographers to design, printing, logistics, and global distribution. Unlike generic publishing platforms, our review panel is composed of accomplished photographers and curators who ensure that every project reflects artistic integrity and market value.
Start small with as few as 5 copies or a limited run of prints, and scale as your audience grows. With H2O, you gain more than just a production service — you gain a specialized photography publisher dedicated to elevating your work into a collectible form that resonates with collectors, galleries, and book lovers worldwide.
Affordable Photobook Publishing: Clear Pricing from 5 to 100 Copies
At H2O, we make photobook publishing accessible and transparent. With our digital printing solutions, photographers can start small with as few as 5 copies and scale up as their audience grows. Every project includes our 15% production handling fee, which covers quality checks, vendor coordination, and logistics — ensuring that your book meets the highest professional standards.
Our pricing structure is designed to be affordable, flexible, and scalable, giving both emerging and established photographers the confidence to publish their stories without hidden costs.
Whether you are testing your first batch of 5 books or planning a limited run of 100 copies, H2O ensures that your photobook reaches collectors and readers with uncompromised quality.
Photobook publishing- Pricing & Services
Plans available for you for Photobook publishing
Plan A: Basic Support
- Curation & Review: Selection guidance (up to 60 images).
Basic Layout & Design: Template-based book design.
Printing: Minimum print run (5 copies).
Distribution: Available in H2O online store.
Estimated Charges: ₹8,000 – ₹12,000 (one-time)
Plan B: Professional Publishing
- Curation & Consultation: Selection guidance (up to 100 images).
Custom Book Design: Tailored design & typography.
ISBN Registration: Unique book identifier.
Printing & Quality Check: High-quality offset/digital printing.
Distribution: H2O store + Amazon / Flipkart / international online retailers.
Marketing Support: Featured in H2O promotions & newsletters.
Estimated Charges: ₹20,000 – ₹35,000 (one-time) (depending on size & pages)
Plan C: Premium Partnership
- Comprehensive Editorial Curation: Expert panel review & sequencing.
High-End Design & Art Direction.
Print Runs: Limited edition (numbered/signed).
Exhibition Tie-In: Featured in H2O exhibitions/events.
Global Distribution: Book fairs, art bookstores, online platforms.
Marketing Campaign: Dedicated social media campaign, press releases.
Profit-Sharing Model: H2O and Photographer share net proceeds.
Charges: Co-investment basis ₹40,000 – ₹60,000 (shared / co-investment)
Plans comparison
Basic Publishing Support
Curation: Basic review
Design: Template
ISBN: Add-on
Printing: 5–50 copies
Distribution: H2O store only
Marketing: Simple listing
Revenue share: 100% after costs
Service fee: ₹8,000 – ₹12,000
Printing/admin: Vendor actuals + 15% handling
Professional Publishing
Curation: Detailed sequencing
Design: Custom layout
ISBN: Included
Printing: 15–100 copies
Distribution: H2O + Amazon/Flipkart
Marketing: Featured listing + social media
Revenue share: 90% Photographer / 10% H2O
Service fee: ₹20,000 – ₹35,000
Printing/admin: Vendor actuals + 15% handling
Premium Partnership (Co-Publishing)
Curation & Design: Expert panel & art direction
Printing: Limited signed editions
Distribution: Global — fairs & select bookstores
Marketing: Dedicated campaigns & PR
Revenue share: 60% Photographer / 40% H2O
Service fee: ₹40,000 – ₹60,000 (co-investment)
Printing/admin: Vendor actuals + 15% handling
| Feature | Basic Support (A) | Professional Publishing (B) | Premium Partnership (C) | H20 Quality |
|---|---|---|---|---|
| Curation | Basic review | Detailed sequencing | Expert panel review | Assured |
| Design | Template | Custom | Full art direction | Assured |
| ISBN | Add-on | Included | Included | Assured |
| Printing | 5–50 copies (on-demand) | 15–100 copies | Limited, signed editions | Assured |
| Distribution | H2O store only | H2O + Amazon/Flipkart | Global fairs + bookstores | Assured |
| Marketing | Simple listing | Featured listing + social media | Dedicated campaign & PR | Assured |
| Revenue Share | 100% after costs | 90% Photographer / 10% H2O | 60% Photographer / 40% H2O | Assured |
| Service Fee (excl. printing) | ₹8k–₹12k | H2O + ₹20k–₹35k | ₹40k–₹60k shared | Assured |
| Printing/Admin | Vendor actuals + 15% handling | Vendor actuals + 15% handling | Vendor actuals + 15% handling | Assured |
Cost Transparency-based on digital print, 60-page 8×10” book, softcover
🧾 How We Calculate Costs at H2O
At H2O, we believe in full transparency. Our service fees are fixed (per publishing plan), while printing, packaging, and shipping costs are always charged on actuals. Here’s how it works:
| Quantity | Production Cost (Approx.) | H2O Handling (15%) | Cost (Per Book) | Total Cost |
|---|---|---|---|---|
| 5 copies | ₹1,200 | +₹180 | ₹1,380 | ₹6,900 |
| 15 copies | ₹1,050 | +₹160 | ₹1,210 | ₹18,150 |
| 25 copies | ₹900 | +₹135 | ₹1,035 | ₹25,875 |
| 50 copies | ₹750 | +₹115 | ₹865 | ₹43,250 |
| 100 copies | ₹600 | +₹90 | ₹690 | ₹69,000 |
Photobook publishing cost calculator
Per-book (vendor): ₹900
H2O handling (15%): ₹135
Photographer pays per book: ₹1,035
Total for 25 copies: ₹25,875
ℹ️ Disclaimer for Cost Transparency
⚖️ All cost examples provided above are illustrative estimates only. Actual expenses for printing, framing, packaging, and shipping will vary depending on page count, paper quality, binding type, edition size, and delivery destination. Final costs are calculated on actuals from our printing and logistics partners and will be communicated to the photographer prior to production. H2O does not add hidden markups beyond agreed service fees or commissions.
Vendor Cost: ₹1,200
H2O Handling (15%): +₹180
Per Book: ₹1,380
Total: ₹6,900
Vendor Cost: ₹1,050
H2O Handling (15%): +₹160
Per Book: ₹1,210
Total: ₹18,150
Vendor Cost: ₹900
H2O Handling (15%): +₹135
Per Book: ₹1,035
Total: ₹25,875
Vendor Cost: ₹750
H2O Handling (15%): +₹115
Per Book: ₹865
Total: ₹43,250
Vendor Cost: ₹600
H2O Handling (15%): +₹90
Per Book: ₹690
Total: ₹69,000
Photobook Publishing-Scope of Services
📌 At H2O, we believe in clarity and professionalism. To ensure smooth collaboration, the following scope of services and responsibilities applies to all publishing and printing projects.
H2O Responsibilities
- Curation & Design Support – Guidance on photo selection, book layout, typography, and print preparation.
Production & Printing – Vendor coordination, paper selection, binding quality checks, proofing, and turnaround management.
Distribution & Logistics – Packaging, shipping, and delivery to buyers/collectors.
Marketing & Visibility – Featuring works on H2O platforms, campaigns, and exhibitions as per the chosen service plan.
Financial Transparency – Printing/admin costs charged on actuals + handling fee (15%); service fees clearly defined in selected plans.
File Security – All submitted files are stored securely and used only for agreed publishing/printing purposes.
Photographer Responsibilities
Ownership & Rights – Confirm that submitted works are original and free of copyright or third-party claims.
File Submission – Provide processed, high-resolution TIFF/JPEG files (300 dpi). RAW files are optional and not required unless mutually agreed.
Approvals – Review and approve layouts, designs, and proof prints before production begins.
Editioning (for prints) – Define edition size (e.g., 1/10, open edition) and supply certificates of authenticity if applicable.
Pricing Decisions – Suggest base price for photobooks and prints (with H2O guidance).
Timely Communication – Respond promptly to H2O’s requests to avoid production delays.
Shared Understanding
Withdrawal of Works – Photographers may withdraw their works with 30 days’ written notice; pending orders will still be fulfilled.
Revenue Sharing – Proceeds are shared as per the chosen publishing/printing plan.
Confidentiality – Both parties respect the confidentiality of unpublished projects.
Legal Jurisdiction – All agreements are governed by the laws of India, with disputes subject to Kolkata jurisdiction.
A unique opportunity for photographers
H2O offers a unique opportunity for photographers to publish their photography books at low cost and reach a global audience. With our end-to-end guidance and support, you can focus on creating a stunning photography book that showcases your art. Register now!
Photographic Art Print Sales – Terms
At H2O, we make photographic art photography sales simple, transparent, and professional. Our platform enables photographers to showcase and sell their limited edition prints or open editions to collectors worldwide. Each sale is backed by our 15% handling and production management fee, which ensures premium print quality, packaging, and logistics, so your work reaches buyers in perfect condition.
Our model is designed to be artist-first, giving photographers the freedom to set edition sizes, base pricing, and levels of exclusivity. H2O manages the rest — from print production and framing coordination to secure delivery and customer support.
Whether you are offering your first small print run or launching a curated collector’s series, H2O provides the expertise and infrastructure to deliver your photographs as timeless pieces of art, ready to be displayed in homes, galleries, and collections.
Photographic Art Print Sales -Scope of Services
Photographer Responsibilities
| Files: Submit processed, high-resolution TIFF/JPEG (300 dpi). RAW not mandatory. |
| Editioning: Decide edition size (e.g., 1/10). Provide certificates of authenticity. |
| Printing: Approve test print before sale launch. |
| Pricing: Set base selling price. |
| Distribution: Provide metadata (title, size, year). |
| Payment: Receive net proceeds (after costs + commission). |
| Alternative: If unwilling to share files, may supply pre-printed editions . |
H20 Responsibilities
| Files: Verify and prepare for archival printing. |
| Editioning: Maintain records and deliver correct editions. |
| Printing: Print on museum-grade archival paper; optional framing. |
| Pricing: Add 30–40% commission to cover printing, packaging, logistics, marketing. |
| Distribution: Handle listing, packaging, shipping, global delivery. |
| Payment: Disburse monthly/quarterly with transparent invoicing. |
Alternative: Store, market, and fulfill consigned editions. |
Photographic Art Print Sales -Terms of Services
Services Provided
Curation of Selected Prints (quality check, editioning).
Archival Printing on museum-grade paper.
Framing & Presentation (optional, extra cost).
Online Storefront Listing on H2O website.
Packaging & Shipping handled by H2O.
Pricing & Revenue Sharing
Photographer sets base price (with guidance from H2O).
H2O adds commission (XX%) for handling production, sales, and logistics.
Payments are released monthly/quarterly after sales reconciliation.
Confidentiality & Promotion
Photographer and H2O agree to maintain confidentiality of unpublished projects.
Photographer agrees to allow H2O to showcase books/prints for promotional purposes.
General Terms for All Photographers
Submission Guidelines: High-resolution files, formatted as per H2O standards.
Approval Process: H2O reserves the right to accept or decline submissions based on quality/curation.
Delivery Timeline: Publishing and print cycles depend on service plan chosen.
Termination: Either party may terminate collaboration with one month’s written notice (ongoing sales will be honored).
Payments: Must be cleared before printing. Revenue shares released via bank transfer/PayPal.
Liability: H2O will not be liable for any copyright disputes arising from submitted work.
🔑 Key Clauses
Processed Files Requirement:
Photographers must submit processed, high-resolution TIFF/JPEGs. RAW files are optional and not required unless mutually agreed.
Approval Process:
Photographer signs off on sample/test print before sales activation.
File Security:
Submitted files will be stored securely, used only for printing agreed editions, and not distributed otherwise.
Alternative Path (No File Sharing):
If a photographer does not wish to share high-resolution files, they may supply pre-printed editions to H2O for fulfilment (mutually agreed consignment model).
🖼️ Fine Art Print Sales (Sample Costs)
(based on A3 print, museum-grade archival paper)
| Service | Approx. Cost Range |
|---|---|
| Printing (per print) | ₹800 – ₹1,200 |
| Framing (optional) | ₹1,500 – ₹3,000 |
| Packaging & Shipping (domestic) | ₹400 – ₹800 |
| Packaging & Shipping (international) | ₹1,500 – ₹3,000 |
➡️ All costs are billed at actuals. No hidden charges.
Example Calculation (Print Sale)
Photographer sets base price: ₹5,000 per print
Actual printing + packaging cost: ₹1,200
H2O commission (30%): ₹1,500
Net to Photographer: ₹2,300
(H2O handles printing, packing, and delivery to buyer.)
✅ Why Transparent Pricing Matters
You know exactly where your money goes.
You retain maximum profit share.
Buyers get premium-quality books & prints.
H2O sustains operations through transparent service fees and fair commissions.
📌 Notes on Fine Art Print Sales
- No upfront service fee.
The photographer sets a base price.
H2O adds a 30–40% commission to cover printing, admin, packaging, marketing.
Photographer receives payment net of actual costs + H2O commission.
ℹ️ Disclaimer for Cost Transparency
⚖️ All cost examples provided above are illustrative estimates only. Actual expenses for printing, framing, packaging, and shipping will vary depending on page count, paper quality, binding type, edition size, and delivery destination. Final costs are calculated on actuals from our printing and logistics partners and will be communicated to the photographer prior to production. H2O does not add hidden markups beyond agreed service fees or commissions.
Submission Guidelines & Selection Process
Submission Guidelines
- Participants must submit 10 low-resolution images (JPEG, 1500px on the long side, 72 dpi) via email to [insert email ID] for initial review.
Along with the images, participants must share their website link or social media profile(s) showcasing their work.
Submissions should clearly indicate whether the interest is for:
Photobook publishing, or
Fine Art Print sales, or both.
Only processed, final images will be accepted for review. RAW files are not required at this stage.
Each submission must include a short artist’s statement (200–300 words) describing the concept, project, or body of work
Selection Process
All submissions will be reviewed by a management panel of three senior photographers/curators associated with H2O.
Selection is based on:
a) Artistic Merits
b) Thematic strength,
c) Print/publishing feasibility.
The panel’s decision will be final and binding. H2O reserves the right to decline any submission without providing detailed feedback.
Selected participants will be contacted via email with next steps, including service plan options and estimated costs.
👉 Register Now
Please read the terms & conditions before registration
Terms & Conditions – Photobook Publishing
- File Submission:
- Once selected, photographers must provide high-resolution, print-ready TIFF or JPEG files (300 dpi).
- RAW files are optional and will be requested only if mutually agreed.
- Curation & Editing:
- Final image selection and sequencing will be conducted jointly by the photographer and H2O’s curation panel.
- H2O reserves the right to suggest edits for design and market suitability.
📌 Quick Submission Guidelines – Key Points
Before submitting your interest, please note the essentials:
📷 Submit 10 sample photos (low-res, JPEG) + your website/social media links for review.
📝 Selection is by a panel of 3 senior photographers based on artistic merit and project feasibility.
📚 For Photobooks: High-resolution files will be required if selected; printing charged at actual vendor cost + 15% handling.
🖼️ For Fine Art Prints: You decide open/limited editions; H2O manages printing, packaging, and shipping.
💰 Revenue sharing depends on your chosen plan — from 100% after costs (Basic) to 60/40 (Premium).
⚖️ You keep all copyrights. H2O only uses images for production, sales, and promotion.
🔒 Withdrawal allowed with 30 days’ notice, but confirmed orders must still be fulfilled.
👉 Please read the full Terms & Conditions before submitting your form.